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Global supply chain crisis incites early holiday shopping in stores

The worrying state of the global supply chain has compelled shoppers to start their holiday shopping early, largely motivated by fear of future product shortages.

Foot traffic has increased notably in game, toy and department stores; three types of retail stores that are normally very heavily transited during the holidays.

According to a survey conducted by Deloitte, 43% of shoppers plan to start their holiday shopping before the beginning of November. 49% of the aforementioned respondents noted guaranteeing the timely delivery of their purchases as the reason behind their response.

Increased uncertainty around delivery timelines for online orders will thus drive a greater number of people to shop in physical stores this year.

Big retailers including BestBuy, Target and Walmart are attempting to entice early holiday shopping through promotional campaigns, in hopes of avoiding supply shocks to their holiday inventory later on, due to the inability of rapid restocking.

However, an extended holiday shopping season might prove difficult to sustain due to current labor shortages.

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