Post-pandemic travellers are looking for one-of-a-kind properties tailored to their
individual needs, and big brand hotels are not cutting it anymore. The comparatively
smaller size of boutique hotels allows them to nestle into trendy areas and renowned
historical buildings, giving them a sense of identity younger travellers are particularly
Even distinguished hospitality brands have recently launched their own boutique
hotel chains, notably the Curio Collection by Hilton. In fact, Hilton reported a 29.7%
average occupancy rate in the first quarter of 2021, compared to a whopping 53.5%
in Tru by Hilton, which specifically targets millennials.
Being one of the sectors most affected by the pandemic, the hospitality industry is
still struggling to get back or close to pre-COVID-19 levels. However, boutique hotels
have an intrinsic advantage over their competitors, largely because of their ability to
get creative and offer guests new and unique experiences.
Rogal, B. (2021, October 7). Still in recovery mode, boutique hotels could grab an
outsized share of corporate travel when it returns. Bisnow. Retrieved from