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The Rise of Boutique Hotels

Post-pandemic travellers are looking for one-of-a-kind properties tailored to their

individual needs, and big brand hotels are not cutting it anymore. The comparatively

smaller size of boutique hotels allows them to nestle into trendy areas and renowned

historical buildings, giving them a sense of identity younger travellers are particularly

attracted to.

Even distinguished hospitality brands have recently launched their own boutique

hotel chains, notably the Curio Collection by Hilton. In fact, Hilton reported a 29.7%

average occupancy rate in the first quarter of 2021, compared to a whopping 53.5%

in Tru by Hilton, which specifically targets millennials.

Being one of the sectors most affected by the pandemic, the hospitality industry is

still struggling to get back or close to pre-COVID-19 levels. However, boutique hotels

have an intrinsic advantage over their competitors, largely because of their ability to

get creative and offer guests new and unique experiences.


Rogal, B. (2021, October 7). Still in recovery mode, boutique hotels could grab an

outsized share of corporate travel when it returns. Bisnow. Retrieved from



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